Tabbit

Taking the busy out of business.

Project Type

Passion Project
B2B
Product Design

Duration

7 Weeks

Contribution

Ideation
Research
Product Design
Visual Design
Design Systems
Prototyping
User Testing

Tools

Figjam
Figma

Team

1 Product Designer

1 Brand Designer

Project Overview

The Problem: Creativity vs. Logistics

Creative entrepreneurs are failing. Not because of their art, but because of logistics. Running a business demands accounting, inventory, and tax compliance, yet most creatives operate solo without business training.

Short on Time?

Jump to Final Product

The Challenge

How might we simplify business operations for creatives to minimize time spent on non-creative tasks?

Goals

1.

Simplify business tasks for creatives using the Law of Prägnanz.

2.

Design an all-in-one tool tailored to solo creatives so they feel supported, not overlooked.

3.

Ensure smaller business's can thrive even without deep business understanding.

(00 Final Design)

Solution

Introducing Tabbit

Tabbit is an all-in-one mobile tool that simplifies inventory, expenses, and taxes into bite-sized tasks for solo creatives.

Adding Expense — **Feature 1: Easy to to track expenses.**

**The Problem:** 4/5 users lose track of physical receipts.
**The Solution:** OCR-powered camera scanning that auto-fills tax categories.

authorizing apps — **Feature 2: Central Control for Authorized Apps.**

**The Problem:** Users felt "spread out" across too many disconnected apps.
**The Solution:** An centralized hub that brings Etsy, Shopify, and Calendar feeds into one view.

**Feature 3: Checking Supply Stock**

**The Problem:** Solo creatives often forget to reorder supplies until it's too late.
**The Solution:** Visual indicators turn red when stock hits a critical threshold.

(01 Research)

User Research

I conducted 5 structured interviews with small business owners (university students and young creatives) to identify operational bottlenecks.

Key Findings

• 5/5 participants struggled to manage finances and taxes correctly.
• 5/5 operated their business entirely alone (Solo-preneurs).
• 4/5 relied on physical storage (e.g., shoeboxes) for receipts rather than digital tools.

Core Insights

"I started this business to be an artist, but I feel like I spend all my time stressed about receipts and tax laws."

Scope & Prioritization

With only a 7 week deadline , I could not design every feature. I used a prioritization matrix to separate "Nice-to-Haves" from "Must-Haves."

The Cut

My research showed social media burnout was real, but I deprioritized the "Social Scheduler" to focus on the immediate legal pain points (Taxes/Inventory).

The Focus

I centered the MVP (Minimum Viable Product) on the "Shoebox Problem" because all of the users struggled with finances.

User Personas

Meet the Entrepreneurs.

Who are we building for? I narrowed down the target audience to two profiles that represent the core struggles of small business ownership.

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(02 Process)

What's Betty's business life like?

With the research gathered, we looked at what Betty's user journey through a product launch would be like, going through all the stresses she normally does.

Product Thinking

I researched the most popular tools small business owners are using.

Competitors were either too complicated or too basic. I focused on finding the sweet spot: a strong system with little to no learning curve flat enough for a busy artist.

(03 Design Exploration)

Finding what features were crucial was the most important and difficult part because of the number of factors that go into a business.

I needed to pick what features were key to the project because of the time constraints of needing to finish this project before school.

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(04 Conclusion)

Reflection

The biggest challenge was translating intimidating tax laws into a "friendly" UI. By collaborating with a brand designer, we established a design system that feels inclusive rather than corporate.